XBUS KJ Assignment Example | Topics and Well Written Essays - 500 words

XBUS KJ - Assignment Example According to Byloos (2011), the disagreement that arises between employers and employees is that most employers believe undocumented workers should not be accorded equal employment rights as U.S citizens since their being in the U.S is itself illegal and if they are protected by this law then it will be a violation of the country’s immigration laws. engaging in intentional discrimination of workers. According to the law, it is unlawful to discriminate individuals on the basis of their birthplace, ethnic group and ancestral culture. The purpose of this law is to prohibit employers from discriminating on employees since they cannot speak English or because they come from a certain country (Labor Employment Law Forum, 2012). Title VII requires that employees not be denied their employment rights since the law requires that any individual should not be discriminated in any aspect of employment. Whether an employee is a naturalized citizen of the United States or not they are supposed to be protected by Title VII against discrimination at the work place if they are legal aliens. Even though, Title VII of the civil rights Act of 1964 prohibits discrimination on the basis of color, ethnicity, country or origin, sex, and religion, it is apparent from recent Court of Appeal rulings that undocumented workers are not protected by this law. For instance, the court of appeal seventh circuit ruled in Cortezano v. Salin Bank & Trust Co that the employer was not in violation of Title VII when he terminated an employee based on their alien status (Labor Employment Law Forum, 2012). It should be clear that undocumented workers are not protected by this law since an employer has the right to terminate an employee based on his or her alien status. It is clear that when undocumented worker are protected by Title VII, it will bring a conflict since this will mean the nation’s immigration laws will be violated. 2. Who do you think has the stronger argument - employer or

Analyse and Critically evaluate Human Factors when applied to a Case Essay

Analyse and Critically evaluate Human Factors when applied to a Case Study - Essay Example It was during September 11, 2001 a major catastrophe took place at the World Trade Center. The American Airlines Flight 587 collide also took place after two months of this assault. Various aspects such as the date, airline, location, eyewitness and time along with the aircraft size made people sceptic of the fact that the crash was another terrorist attempt. As per the Northeast Intelligence Network, Al-Qaeda listed that the crash was among one of its successes. Furthermore, the Canadian activist who was collaborating with authorities recommended that the fact that shoe bomb was used for causing such attack. However, National Transportation Safety Board officially did not announce the cause to be a terrorist activity (DailyMail, 2011). It was further noted that the plane’s vertical stabilizer as well as wheels separated during the flight. It fell into Jamaica Bay. The engines of the plane also separated during the flight. It fell various blocks north as well as east of the main wreckage location. It was because of the post crash fire that destroyed the plane completely. The A300-600 took off soon after the Japan Airlines Boeing 747-400 took off from the same runway. The first officer tried to maintain the plane standing with alternating belligerent rudder inputs. The strength of air was generally against the rudder that pressurised the vertical stabiliser and hence broke it off completely because of which the plane lost its control and crashed. According to the National Transportation Safety Board the huge stress upon the rudder was because of the first officer’s needless as well as unnecessary rudder input. It was not because of the wake turbulence led by 747. NTSB also stated the fact that first of ficer’s attempt at deterring to make use of additional inputs would have assisted in making the aircraft stabilised. The way in which the vertical stabiliser detached bothered investigators. According to

Centre for Renewable Energy Sources Literature review

Centre for Renewable Energy Sources - Literature review Example Ocean wave’s energy is solar energy in its concentrated form. Cruz (2008) describes the process of wave creation as follows: â€Å"the sun produces temperature differences across the globe, causing winds that blow over the ocean surface. These cause ripples, which grow into swells.† (p.1) Ocean waves are distinguished by the highest level of energy density in comparing with other energy sources. Brooke (2006) asserts that the density of wave energy just below ocean surface is five times higher than the density of energy of wind 20m above the sea surface, and 20 to 30 times than the density of solar energy. The theoretical potential of electricity production by using of waves is enormous, according to Tulloch (2010); it can reach up to 80,000 Terawatt hours a year, â€Å"almost five times the world’s annual electricity consumption†. Drew et al (2009) mention several other characteristics of ocean waves providing significant advantages of using them for ener gy production: Ocean wave’s energy is solar energy in its concentrated form. Cruz (2008) describes the process of wave creation as follows: â€Å"the sun produces temperature differences across the globe, causing winds that blow over the ocean surface. These cause ripples, which grow into swells.† (p.1) Ocean waves are distinguished by the highest level of energy density in comparing with other energy sources. Brooke (2006) asserts that the density of wave energy just below ocean surface is five times higher than the density of energy of wind 20m above the sea surface, and 20 to 30 times than the density of solar energy. The theoretical potential of electricity production by using of waves is enormous, according to Tulloch (2010); it can reach up to 80,000 Terawatt hours a year, â€Å"almost five times the world’s annual electricity consumption†. Drew et al (2009) mention several other characteristics of ocean waves providing significant advantages of usi ng them for energy production:†¢ Relatively low negative environmental impact. It is generally considered that using of waves as the source of renewable energy does not cause CO2 emissions.†¢ Waves are much stronger in winter by nature, so seasonal variability of their energy follows the electricity demand in temperate climates.  Ã¢â‚¬ ¢ Waves also can transfer energy on large distances with little losses.†¢ Wave power devices can produce electricity up to 90 percent of the time, while wind and solar power devices only 20–30 percent (p.888).

Musical Instrument Museum Essay Example | Topics and Well Written Essays - 1000 words

Musical Instrument Museum - Essay Example The yangqin is a commonly used Chinese musical instrument because it was present in the three episodes and also at the museum. Yangqin is a dulcimer, and people play it using bamboo mallets pair rubberised on one end. It is played by hitting the string with the rubberised end, but the mallets can be used through being turned over to create a sharper note. In playing some Chinese song, the player holds the mallets vertically and makes the use of the other end or the use of hands to pluck. Yangqin is referred to as a versatile instrument because it is able to play arpeggios or rapid running tunes. Liuqin was also available in the museum and at the three episodes. This instrument is referred to as a soprano range lute. Liuqin has two sound holes located at the side of the body. The instruments also look similar to pipa but has is smaller. Liuqin has four strings that are turned G3-D4-G4-D5. The instrument just like guitar is played using the plectrum. An individual can change the pitch by pressing slightly above the frets of the instrument. It is a soprano instrument because it has a bright and penetrating sound. The range of liuqin is similar to the violin.Pipa is another instrument that was present in the museum as well as in the three episodes.Pipa has been associated with imperial songstresses and concubines at teahouses since it conveys the stereotypical demure damsel image. Pipa does not have the sound hole, but this does not limit it from producing musical sound just like other plucked string instruments.

A lie is a lie, until it becomes reality Essay Example for Free

A lie is a lie, until it becomes reality Essay Have you ever created a lie and told it to so many people in so many times and on so many occasions that you started to believe it also. Truth is spoken in words before believing, lie is equally uttered in same form, but the difference is in the period of mental processing required for the approval of the mind. Irrespective of the number of times a lie is uttered, it still remains a lie until it matures into evident truth. This I believe – ‘a lie is a lie, until it becomes reality.   Ã¢â‚¬Å"Whatever comes in words is powerful than even the two edged swords.† Repeated episodes of events ingrain a mental picture of such into a reality sooner or later. This is faster believed when it has earlier existed before within the same atmosphere, locality and season. It is a function of reminiscence into the past, analyzing the image of the scenario and subsequently ignoring the path to doubt. This most unlikely will lock up the believing faculty of the mind to unquestionably assimilate it like every other truth. Come to think of it, a man who lives to tell the truth, live to be hated continually by enemy on his way with no tint of resolving. Show me a man who has never lied before and I will show you a man who is perceived to live a hostile existence in the world, a man who lives strictly not to bend the rule even if it costs a life. This is paradoxically to the detriment of his integrity for failure to contribute sweetness into beings. More so, men live to believe witnessed speech faster than what they hear alone. Imaging a lie supported by unfounded crowd of witnesses far away (still in the lie context), a sense of been odd will drag the listener(s) into the fold of the virtual seas of witness. This reminds me of a friend, who fabricates a big lie from our early childhood. Many lies he told spread faster with his popularity. Popularity here is the basis for the repetition. He cooks up so many lies to meet the expected demand of a higher social class. He is talked about everywhere in school, especially among the ladies who cunningly rush to gain his attention. Of course, he is such an awesome baby boy, who was born and bread in the good city of the other world to come. In my discoveries, I had long ago resolved that repeated pressure metamorphose a pulseless attempt to give in and satisfy intrinsic desire to shed wait of pressure. Lie is one of such pressure – it is so easy to utter because it does not cost a dime, it only entails perfect matching of the imaginary expectation of your listener with the picture of what it should be even when it is yet to be.   This very friend of mine goes here and there to here the same words of his own, far away from the third party to a distant accomplice. Such accomplice will ask â€Å"I really commend your new father’s acquisition of on of the hottest companies in town, I heard he got it in your names † reply, â€Å"I really do not border much because I see him aiming higher for me even beyond Microsoft Company† Here is just one of the numerous lies told my friends. He wakes everyday in school to hear this. He is repeatedly triggered to lobby for such an achievement from his parent until it turns a reality. His father became worried one day; attempt to relieve the young man’s anxiety and work out the expectation of one of the big shot companies. The repeated lobby turns the acquisition a reality. Let us extrapolation the last story into the field of psychology, a land where perfect  Ã‚  Ã‚   prediction of future from the past is not a crime. The aspect of the mind responsible for telling lie, is not only unique to the author, it is rather developed over time when put into function. The time interval may vary but the lie is destined to become a reality one day, if and only if it is constantly reminded. Reference `This I Believe` speech, http://www.thisibelieve.org/index.php .

Virginia Woolfs The Death Of The Moth

Virginia Woolfs The Death Of The Moth In Virginia Woolfs The Death of the Moth, she wrote about a pathetic moths death process. Although its struggling and fighting against death moved her, the moth died in the end. The Death of the Moth reveals a world filled up with common objects: the moth, downs, sunlight, rooks, men etc. The connection between them, however, is extraordinary. The center of this world is frozen on a moribund moth and everything else is background. They are here to see and to contrast the death of the moth. In this world, life and death changed in a wink and this death process is released in a condensed way, striking us readers simple and quiet life. Woolf was a person who suffered mental illness throughout her life. In this essay, she commonly used personification. She considered the moth as herself. By condensing the human lifetime to a day life of a hay-colored moth, she demonstrated that death was inevitable. Even though due to the true nature of life, living beings tend to fight against the oncom ing doom (107), any effort against the power will fail eventually. Surprisingly, Woolf created a window that separated the moth and her from the outside world. At the beginning of this essay, she wrote about the pleasant summer morning. Everything outside was inspired by the vigor. The keener smell of air, the early work in the field, the utmost clamor and vociferation of rooks shows us this scene of vitality (106). In addition, she chose to write many big, strong and significant things on purpose, such as the scoring plough, the horses, the ploughmen, the rooks etc. She aimed to foreshadow the contrast between the moth and outside living beings: That was all he could do, in spite of the size of the downs, the width of the sky, the far-off smoke of houses, and the romantic voice, now and then, of a steamer out at sea (106, 107). Compared to the world outside the window, the moth was pathetic and little or nothing but life (107). The universe was larger than the moth can notice. However, compared to the oncoming doom, even the large and strong outsid e world was fragile and insignificant, let alone the little moth: as long as it chose to, the oncoming doom could submerge an entire city, not merely a city, but masses of human beings; nothing, I knew, has any chance against death (108). The world inside the window was individual and different from the world outside. Woolf wrote about the moth flying around the window, from one corner to another, or across them. Not only the moth was tiny, but also its life, though somehow vigorous at that moment, was actually boring. There was nothing else left for it to do besides flying. Outside world was bright and colorful, but the moth was somewhat lonely, just like Woolf herself. The window was like a barrier, keeping her away from enjoying the optimistic and positive life. She felt pity for the moth, just as if she felt sympathy for herself. Eventually, the moth settled on the windowsill, maybe because it was tired. It wanted to fly again, but failed. It seemed that this little creature was exhausted. Its movement and struggling was awkward. It failed several times and finally fell down and lay on its back. Death crept up on this poor and pathetic moth. Woolf tended to help it, but suddenly realized that this was the token of death. She knew death was inevitable, and she accepted that. In her mind, nothing people can do to stop the power of death. Hence, she chose not to interfere with the natural process. The moth was struggling. She was moved by its extremely strong will to live. Its tiny little legs fluttered repeatedly. The last protest was a success, but this instant victory did not save it from taking away by death. At the last few sentences of the last paragraph, she repeated the word death for six times, trying to emphasize that nothing can win the battle against oncoming doom. Except using repetition here that adds force, the whole passage was trying to avoid this. Synonyms were commonly seen in her words, such as pity, pathetic, sympathies; also useless, helplessness, futile, vainly and failure; death, oncoming doom, the power, fate etc. From her words it was superb this last protest, ones sympathies, of cause, were all on the side of life, moved one strangely etc., we can see that Woolf admired, respected and praised the life (108). Thus, she utilized personification throughout her essay. The moth is she, and she is the moth, struggling and fighting all her life. Virginia Woolf suffered mental illness during her lifetime. Actually, the date when she wrote this essay was very close to her suicide. As she said in the end of the essay death is stronger than I am, her illness was torturing her and she wanted an end (108). The moths life is actually her life. She condensed it to a day. Her life is not colorful and interesting like the world outside the window, but boring, plain and dull. She had a same window deep down in her mind. A barrier, through which she could see the world, but she fail to blend in it. Maybe for the reason of her mental illness, she can see the world differently than common people and can understand her inner thoughts more thoroughly, thus creating her magnificent achievements in mastering the technique stream of consciousness. She can write complex sentences as her wish, and mix her true feelings into her words: Yet, because he was so small, and so simple a form of the energy that was rolling in at the open window and driving its way through so many narrow and intricate corridors in my own brain and in those of other human beings, there was something marvelous as well as pathetic about him (107). In this essay, Virginia Woolf seemingly wrote about the moth, while actually she wrote about herself. Pessimistic emotion flooded this essay. No one can stop the natural process. No one can escape from death.

Who are the Mongols and what did they do?

Who are the Mongols and what did they do? Who are the Mongols? They are a tribe that has variety of groups, nowadays they spread into China, Mongolia, and Russia. In the past they were great invaders that controlled Europe and Asia. The name Mongol appeared in Tang Dynasty in the 8th century as an invading tribe They became more powerful after the fall of Liao Dynasty (1125). Later the Tatars and Jin Dynasty weakened them. Where did the Mongols live? It is the dwelling place for the Mongolians and Turkic, it is similar to tents, but has thick wall. It is not stable, however, it can be assembled again transported easily, such as transported by camels to be rebuilt in other places. The Founder of the Mongol Empire: Genghis Khan He was the founder of the Mongol Empire in 1206 and invaded Europe and Asia. He improved writing system, brought religion, and made a unified empire. Before he died, he split his empire for his sons and grandsons. Mongol Conquest The Mongols conquest was throughout the early 13th Century, throughout Europe and Asia. They might began their conquest because less people traded with them and began to trade with Jin and Xia Dynasty. Another reason is that Genghis Khan believed that it was Gods mission. Central Asia After the unification, Genghis Khan started to expand his empire starting from the Khwarezmid Empire or Iran. The population in Islamic Central Asia and northern Iran was decreased because each Mongolian soldier was required to kill a certain number of person, such as 24. Europe The Mongols started the invasion in Rus, the Battle of the Kalka River in 1223 between the scouts. Over 1237-1240, they destroyed all the cities in Europe except Novgorod and Pskov. The evidence was the journey wrote by the Giovanni de Plano Carpini, the envoy of the Pope. Middle East They invaded Iran, Iraq, Syria, and parts of Turkey, later they also went to Gaza into Palestine in 1260-1300. The Battle of Baghdad and the Battle of Ain Jalut occurred and the Muslims were the first ones to be able to stop the Mongol force at Ain Jalut. East Asia They invaded China, which later they set the Yuan Dynasty, Japan, Vietnam, and Korea. When they invaded Korea, Korea was forced to be the vassal and becoming an ally of Yuan Dynasty in the future. The Founder of the Yuan Dynasty: Kublai Khan He was the 5th great khan of the Mongol Empire and grandson of Genghis Khan. He found Yuan Dynasty in 1271 and the Mongols ruled China since then. He died at the age of 72 due to his conflicts and sadness in the empire. Marco Polo and Kublai Khan Marco Polo met Kublai Khan and became a confidant for him from 1214-1294, as well as official. Kublai Khan liked him, he requested Marco to tell him about the world. As a reward, he gave Marco and his brother the gerege (the golden tablet) to protect them. Yuan Dynasty, the End of the Mongol Empire It was in between the Song and Ming Dynasty (1271-1368) Kublai Khan maintained the Chinese government during this dynasty, or absolute monarchy. Later the dynasty had a famine and conflicts between people, and the Chinese overthrown them and became the Ming Dynasty. Use of 3-4 Horses Each soldier will have 3-4 horses because they can travel for a long period of time without resting of the horse. They would switch horses throughout their traveling. Using this advantage, each soldier can scout easily and observe the routes. Cavalry Archers 60% of the Mongols were archers that ride horses, they were very light and could maneuver. Mongolian horses were used, they were strong and sturdy. The Mongols also used stirrups to make the archers shoot arrows in any directions. Breaking Tribal Connection In the past, many tribes were fighting each other such as Naimans, Merkits, Tatars, and Keraites and they often causes blood feuds. When Genghis Khan had new soldiers that came from those tribes, he set leaders to divide them and cut the heritage connections to prevent conflicts. Biological Warfare Infected Mongolians were thrown using catapults over the Crimean walls. The plague spread inside Crimea and spread to Sicily, North Africa, Southern Italy, and Europe in 1348, or the famous Black Death. They thought that the stench killed them, but it was actually the plague. Mongol Bow It was constructed by many types of material, or Composite bow. This type of bow was used during Genghis Khans reign and could shoot in a far distance with great accuracy. Range of the Bow In Siberia, there is a stone that was inscribed says that in the time after Genghis Khans conquest of East Turkestan, Genghis Khans nephew shot a target at 536 meters. In a novel Khà ¶kh Sudar, it describes 5 Mongolian soldiers hitting the target for 3 times using the bow at about 500 meters. The Kharash When a city surrender to the Mongols, the Mongols would gather the people in the city out and force them to be human shields. They would push them in front of the army and let them take arrows and other attacks. This tactic can also feared the other enemies of the Mongols. Flanking The Mongols would set leaders and let them split the army into groups, about 10 10,000 troops per group. They would flank their enemy from the sides using the groups of troops, such as 500 to right side and 500 to left side. Encirclement This tactic was used to prevent the escaping of the people in the city theyre fighting with. Basically, they would surround the city from both side, and support each other. If they fail, they would flee, choosing to save the soldiers, and study the opponent for the next times attack. Feigned Retreat The Mongols would pretend to retreat and lure the enemy into the position where they have advantage. If they used this tactic once, they would wait for days or weeks to trick the enemy that they were really defeated, then they would attack the enemy later. Impact of Innovation on Consumer Behavior: Google Impact of Innovation on Consumer Behavior: Google Introduction As innovation is becoming a competitive necessity for marketers, and it is having an important role on modern organizations; all the companies worldwide are promoting it on their business operations. In this paper I will explain what marketing strategy organizations use to make changes in order to survive in this high competitive environment. My intention on this topic is to see how a specific marketing strategy, like innovation, influences on consumers behaviour. Innovation is one of the main tools that organizations use in order to positively influence consumers buying behaviour and attract more customers. To better understand innovation and the role that it has on a company I will first define it and then bring a real example from a well-known company and explain the ways that this company uses in order to promote innovation. The company I choose to analyze is Google since it is consider as being both a successful and innovative company in a short period of time. By many researche s and surveys conducted the worlds most innovative companies today are considered to be Apple Computer, Google, Toyota Motor, and Microsoft with Apple the top leader. (James P. Andrew, 2006, p.4) Brief Description of the Topic and the Position I have taken Nowadays organizations are operating in a strong economic crisis. Competition is becoming intense from day to day and companies are hardly trying to attract new customers and also retain the existing once. Economic crisis leads to uncertainty of the employees and employers and in this situation the companies are requiring a high resistance of change in order to survive. The marketing department and consumers are the main tools in the process of organizational change, collaborating with customers will be the key for their success. According to Peter and Olson 2010, understanding consumers is a critical element in developing successful marketing strategies. (p.13) The position that I take in this paper is supporting the use of innovation in companies. I think that innovation influences positively to consumers, and I am in favor of promoting innovation in companies as it will have a strong influence on consumers buying behavior. Innovation will make the products more attractive for consumers, and they will be more curious to try them. According to James P. Andrew, 2006, innovation today remains the top strategic focus for many companies where 72% of the executives have ranked it as the top-three strategic priority in the company importance for influencing consumers behaviour. The same percentage of executives said that they will increase spending on innovation in the coming years as they perceive it as the most important tool for surviving in this turbulent business environment that is created today. Promotion of innovation in a company should be developed in a way that it supports marketing strategies and consumers needs and wants. Innovation as a Marketing Strategy Traditionally innovation is defined as the creation of new products and services for new customers or also for existing once, it also refers to the improvement of existing products in order to achieve cost reduction. In his article for innovation, Buxton, 2005, explains that the levels of innovation and creativity in a company can be improved with the appropriate management and organization as they are not born with people but are developed through the work experience that people make. For Buxton innovation in a company is far more about prospecting, mining, refining and adding value to gold than it is about alchemy. Rather than focusing on the invention of the brand new, one might better strive for creative insights on how to combine, develop and leverage what is already out there, but hidden, or not understood. (William Buxton, 2005, p.1) Rogers, 1998, p.6 explains that the highly innovative firms would be expected to have higher percentage of sales compared with firms that make ne w or improve products. It is very important that executives in a company have innovative ideas and explain to others how important innovation is to the future of the company. The complexity and crisis of todays business needs a strong focus on innovation and also in the way of thinking differently in order for companies to be different from others and try to survive on the market by attracting new customers. As a company innovator Buxton says that it is not enough to simply have great ideas. If you wanted the ideas to come to fruition, you had to spend as much time directing your innovation and creativity to fostering a culture of creativity and receptiveness to innovation within the company, as you spend on the ideas themselves. (William Buxton, 2005, p.2) So, we can say that innovative activity requires a strong collaboration from all the elements of the firm. In order to promote innovation for a company it is very important the use of new technology, which allows the company to be more competitive in the market and respond in a faster way to the market needs. Defence of my Position: Why Companies Should Invest on Innovation? As it is explained on James P. Andrew article 2006, and as we have learned on MBA courses, companies all over the world practice innovation with a main and primary objective which is a fast growth and success in the industry. Other companies say that investing on innovation is the best practice to eliminate the risk of the company. There is no single best organizational structure for innovation. Indeed, almost any company, regardless of size, shape, culture, or hierarchical structure, can be innovative. (James P. Andrew, 2006, p.22) There are different marketing tactics that marketers can influence consumer behavior and increase their probability of purchase. According to Peter and Olson (2010) the first tactic used by marketers is obtaining information on consumers affect, cognition, and behavior relative to the product, service, store, brand or model of concern through consumer research. (pg.232) Based on the information received from the consumer research data marketers design different marketing mix stimuli, one of which is innovation. Research and Development is considered as the most important innovative tool for companies, and most of the companies all over the world are spending most of their moneys on RD as they believe that it is the best way on helping the companies on cost savings and enhances their ability to develop products and services which will be attractive for customers. (James P. Andrew, 2006, p.3) Product design and idea generation are very important in maintaining customer loyalty and havi ng higher sales than when companies are focusing only on the financial side. I support the investment on innovation because from the articles I read on this topic, the top innovative companies mentioned above, which have highly invested on innovation; have gained customer trust, better quality, a better organizational culture, and a long-term customer relationship. These features that the companies gain from the innovation strategy are the most important once for the positive influence on consumer behaviour and for the economic growth of the company. According to Muller et. al. 2004, today investment in innovation projects is more than ever important because it helps the companies to develop new businesses, create new customers and maintain the old once, creates new market entrants, shortens product life cycle and helps the companies to maintain competitive advantage. So, even if companies spend some money on promoting the innovation, for them should not be considered as a problem because they will gain this money in a short period of time, and beside this th ey will also gain a good reputation which is considered as the most important asset that a company can have. How Google Promotes Innovation Googles mission is to organize the worlds information and make it universally accessible and useful. (Iyer, 2008, p.3) Google is considered to be a company which is very successful and at the same time is ranked the second company after Apple on the worlds most innovative companies. But how does this leader company in its industry promote innovation as the key of its success? Iyer 2008, on his article has considered Google as being an innovation machine as it has been considered as the creator of new approaches to business and management innovation by using the best technology and investing a huge amount of money, a strategy that allowed the company to develop innovation in a short period of time. What mostly matters for this company, are the new ideas and new products that Google announces every day and not the financial profits that it makes. Iyer, 2008, further explains that this innovation strategy that Google has used allowed it to have a rapid growth in the market, a huge produ ct development, to be more satisfied and motivated and also to have better customer relationships. The key success for the companys innovation strategy are its creators, independent software vendors, Google engineers and open source community who by collaborating together make up a diverse product development network, develop new offerings that keep consumers engage, generate revenue and extend value of Googles tools and technology. (Iyer, 2008, p.5) The strategy on innovation promotion has worked perfectly on Google, and it has produced many new products and features that have positively influenced on consumer behaviour. Another strategy that Google has used on promoting innovation is the estimation on time of market changes and the offer of the new products and services quickly than other firms. So, we can see that Googles strategies to innovation are unique, and they have allowed the company to attract the most talented employees and engineers and a lot of satisfied consumers. So, looking how consumers respond to innovation from the above examples, I strongly defend my position on using innovation as a positive marketing strategy. The Other Side of the Coin: People who dont Accept Investing in Innovation Different companies will use different methods and tools to promote innovation, and with the passing of time all companies improve their methods of innovating as new things come out very quickly. But not all companies accept innovation as a marketing strategy to attract more customers. Some think that it is costly while other dont have the right resources to promote it. As we can see on the article of Muller et. al. 2004, some companies that cannot innovate by themselves have invested more by buying innovation in order to survive, Coca-Cola acquired Mad River Traders, which is a market of alternative beverage, but this is a strategy that costs more to the companies than when innovating alone, and they dont prefer using it. For a company it is very important to have money and to invest in order to promote innovation. Rogerss article explains that investment in new machines, marketing expenditures, investment in training and the purchase of new technology are considered as the most imp ortant field of investment which help the company to promote innovation. Many companies dont have the money, and many others dont have the right employees to push the company promote innovation. Muller et. al explains that the most important things that promote innovation in a company are the amount of capital invested on it, the talent which are the employees, and the time that is dedicated to innovation strategies. May companies dont support the investment on innovation because of the lack of capital. In order to succeed in an innovation project it is very important that executives and employees of the company should make a training and research in innovation. They should be able to estimate the potential market for the new idea, what innovation tools are needed for an innovation strategy and what methodologies should be available to the employees. Especially in todays economic crisis, most of the companies dont spend money on training and RD for innovation; they prefer to spend them in other fields. Other challenges that companies face when they try to become innovative are, globalization, organizational issues (such as metrics and measurement, structure, and people), and leadership remain three of the biggest challenges facing companies that are seeking to become more innovative. (James P. Andrew, 2006:4) But, based on the data and example I gave above I think that their position on this topic is not good. Comparing the positive and negative sides of innovation it has more posit ive once as it satisfies more its customers and positively influences on their buying behaviour. Conclusions Concluding my paper I can say that based on what I researched on innovation, and the knowledges I had on Consumer Behaviour and Marketing Strategy lessons, I have learned that innovation and its promotion in a company improves a lot business processes by giving to the company cost advantages, quality advantages, and consumer satisfaction which are the key performance objectives that allow a good operation strategy in any organization. Today all the companies are taking advantage from the new technologies and innovation in order to be the leaders of the market and to gain the highest market share by attracting more customers. So, as the result of this intensive business climate and high availability of information system, the company should frequently redesign and innovate in order to achieve improvement for their future operations and to be at top levels in the market where it operates. Before starting to implement an efficient innovation promotion in a company it is very important for people who will guide it to consider it from the financial point of view, users view and also from opportunities that the innovation system will give for development in the future. I have also learned that after the implementation of the innovation system for further succeeds it is very important for the firm to make continuous control and improvements of it and also to have a higher collaboration between the innovation promotion and all other departments of the company where innovation will be promoted. A good customer relationship is also very important for the implementation of the best marketing strategy, as customers are the once whose need will be satisfied with the creation of the product. When developing innovation a firm should start by analyzing the behavior of its consumers and designing the best marketing strategies that fits their needs. As explained by Peter and Olson (2010) marketers have to analyze and understand not only consumers of their products and brands but also consumers of competitive offerings and the reason they purchase competitive products. (p.13) Through consumer research, marketers obtain information on consumers affect, cognition and behavior based on the product or service they are going to produce. Understanding consumers help in developing successful marketing strategies, while the implementation of the right marketing strategies makes possible the increase of chances that consumers will have positive feelings about the product or service, and will repeatedly purchase them.