Compare contrast essay Essay Example for Free

Compare contrast essay Essay Novelist Paul Sheldon has plans to make the difficult transition from writing historical romances featuring heroine Misery Chastain to publishing literary fiction. Annie Wilkes, Sheldons number one fan, rescues the author from the scene of a car accident. The former nurse takes care of him in her remote house, but becomes irate when she discovers that the author has killed Misery off in his latest book. Annie keeps Sheldon prisoner while forcing him to write a book that brings Misery back to life. Compare Contrast Essay â€Å"A Rose for Emily† by: William Faulkner â€Å"Misery† by: Stephen King I’ve chosen to compare contrast â€Å"A Rose for Emily† By: William Faulkner with â€Å"Misery† By: Stephen King, Obsessive women, broken ankles, trapped men Suspenseful endings both of these stories have a lot in common. In Stephen King’s â€Å"Misery† A Famous Novelist named Paul Sheldon is transitioning his writing from Romance to Fiction. While on his way to Colorado from his winter hide away he is in a horrific car accident brought on by the harsh weather conditions. Thankfully the writer’s number one fan and former nurse Annie Wilkes lived nearby and saved Paul from freezing to  death. Annie Wilkes just like Miss Emily Grierson lived isolated and away from the world, though Miss Emily lived in the town Annie Wilkes didn’t Miss Emily Isolated herself socially by not leaving her home nor opening the door when people of the town came by. Annie However, actually lived in an isolated cabin in the mountains. In â€Å"A Rose for Emily† people of the town feel sorry for her because after losing her father (page: 207 she was sick for a long time), But not long after they began seeing her with a gentle man named Homer Barran. A construction worker who had come into town to pave the sidewalks. After a year of being with Homer the towns folk began saying they would marry even though Homer claimed to like men (page: 209, He was not a marrying man). One evening after  ending their relationship Homer went to see Miss Emily using rat poison she killed him and let everyone believe he left and went on with his life while she hid his remains. Annie Wilkes didn’t kill Paul Sheldon, but took advantage of the fact that he had been put in critical condition due to the car accident she removed him from. For weeks she held him captive until he gave her favorite novel the proper ending it deserved. After noticing his several, sneaky attempts to escape Annie straps Paul to the bed and cripple s him by breaking both his ankles with a sledge hammer. Both of these women felt the need to keep these men hidden, trapped, and injured so they may stay with them forever. Miss Emily trapped Homer in death to stay with her since he had no interest in marrying her. In â€Å"Misery† Prior to having his ankles broken Paul finds newspaper clippings of previous victims of Annie where she was never convicted, He then realizes he may be next on her list. Soon after crippling Paul an officer drops by to see if Annie was aware that Novelist Paul Sheldon was missing and they were searching for him. Paul hears the officer and yells for help when Annie hears his screams she kills the officer and Paul is left once more to endure her gruesome punishment. Neither one of the men could predict what was going to happen to them, but Homer didn’t endure being tortured nor was he held captive for weeks. In â€Å"A Rose for Emily† Miss Emily was never caught nor suspected for the  disappearance of Homer. After the death of Miss Emily and after her services the town folk were curious to see   the inside of her home. (page 211, there was one room that no one had seen in forty years, and which would have to be forced). After entering the room they noticed mens toiletries, suits, ties and a pair of shoes even more so they noticed the man in her bed, His well over rotten body lay there in a nightshirt and next to him they could see where Miss Emily would lay beside him every night after his death. Unlike Miss Emily Annie didn’t get away with what she did to Paul, after killing the officer Paul tricks her into buying Champagne and cigars to celebrate the return of Misery, while setting up for their night of celebration Paul lights the re-written novel on fire and throws it. Annie begins to put out the flame when Paul slams his typewriter on the top of her head and shoves pieces of the burned novel pages into her mouth, she then dies of a fractured skull. Sometime after Paul is rescued by police. Both of these stories where great and though they are in different settings the characters shared similar physiological problems and depression. I think if both of these women met and could ever be in the same story there would be gory, suspenseful, torturing of men. I would like to read a book where Stephen King and William Faulkner write a story sharing both their ideas, I think it would be very interesting, thrilling and great to read.

Five Forces Analysis Of The Gresham Hotel Dublin Tourism Essay

Five Forces Analysis Of The Gresham Hotel Dublin Tourism Essay The Gresham Hotel, Dublin, is a four star quality accommodation and service hotel, located on OConnell Street in the heart of city center. At these days are employed 183 employees in the Gresham hotel Dublin, which is included all part time, casual and senior staff, all over the departments. The Gresham Hotel Dublin is part with other 4 hotels of Gresham Group located across Europe; they are situated on the city center of Hamburg, London, Brussels, Cork and Dublin. Type of business The Gresham Hotel is a Public Limited Company, means that all the debs of the business are cleared by the business and money is not taken out of the owners ´ personal funds. The Gresham Hotel is a separate legal entity from the owners. The company is permitted to offer shares to the public and must include the words Plc as part of company name. The Gresham Hotel, OConnell Street, is a four star hotel and this kind of business is based in service. They provide a wide range of facilities where all customers are well welcome with four star services. They also organize events such as weddings, parties and type of business nature. In each department of this organization is a Wide Span of Sontrol, the Manager/Supervisor is in charge of a large number of employees. It is also a Tall structure as the company has many levels of hierarchy. My duties in this company has the same standard as an employee which any reporting has to be made to the manager/supervisor ,following the manager/supervisor reporting to Duty Manager and this one reporting to Human Resources and finally the Human Resources to Director. This company is divided in many departments which are; Toddys bar-food and beverage, where I am present doing my work experience, my duties is mainly customer care. This department works fourteen people which two of them are supervisor. Writers bar-the main bar of the hotel which also serve food Kitchen department- this department runs all department involving food. Catering and Banqueting department- this department is responsible for all events Accountancy department Gallery restaurant- where at present is used for breakfast as this restaurant have been closest. External influence on organisation PEST The PEST analysis is a useful tool for understanding market growth or decline, this method is used to scan for the external, macro environment, factors that influences on any company. PEST analysis stands for; Political factors- include government regulations Economic factors affect the purchasing power of potential customers and the firms cost capital Social factors- include the demographic and cultural aspects Technological technology is vital for competitive advantage, and is a major driver of globalization. On The Gresham Hotel analysis, the external factors that may affect the company are; Political Opening and closing times this regulation set up the opening and closing hours in a business. Smoking ban -it is forbidden smoking indoors by law and affects the company in certain way. Economic Interest rate- due the economic situation nowadays, the interest rates defines people of spending or saving money. Unemployment levels- due the economic situation turndown, a number of customers decrease derived to increased of unemployment levels. Sociological Lifestyle change- nowadays the people pay more attention to product/service ´s price (cheaper option), drinking at home and also they start going later and spending less time in pub. Cultural- Drinking alcohol is an everyday part of adult life in Ireland. Nowadays customers spend less on drinks, drinking more at home. Technological Nowadays the technology more than ever is vital for competitive advantage. The technology has an impact on any company, such as tillà ¢Ã¢â€š ¬Ã‚ ¦ Provide a quicker a efficient service to a customer Some duties as stocktaking can be changed by technology, saving time and money Technology offer to customer other facility ways such as booking a room, purchase vouchers, etc. The labor can be switched by technology PORTER FIVE FORCES Five Forces Analysis assumes that there are five important forces that determine competitive power in a situation.These are: Competitive Rivalry Majority of competitors have the similar strategies , indicating high competitive rivalry Differentiation between their main products/service is low, indicating high competitive rivalry. There are no substitute products available to customers, indicating high competitive rivalry. Many competitors have more or less the same size. Bargaining power of suppliers We realize, the fewer suppliers choices we have, more power they are over the company, and how easy it is to drive their prices up. Uniqueness product-The Guinness is an example of a powerful brand; the Guinness is supplied by a unique supplier, Some product based on food is supplied for a few choices companies where provide a unique service to a company. Bargaining power of customers Here we can see how easy it is customers to drive the prices down. The customer may have bargaining power when; When there is no substitute or a little differentiation over the product/service food and beverage is similar to those of someone else. switching to another product/service is not costly Price sensitive at this days, more than ever the customers are more sensitive to a product/service prices. Threats of new entrants A threat of new entrants is high if; Low barriers to entry economies of scale government legislations to encourage them to enter the industry differentiations on their product/service capital Threat of substitute products The treat of substitute is high when the product/service substitutes offer benefits similar and also when it is ease at customers can switch with low or no cost. Product/Service when a substitute product/service falls Cost of change no cost/low cost of switching a product/service Internal External influence on organisation SWOT The SWOT analysis is very important tool for carrying out a good strategic planning, and it is a powerful tool of the marketing. When it is a matter of companies that compete in a same market target, it is important that they detect the threats and opportunities in the company, by studying the external environment. It is also of fundamental importance that they evaluate the weaknesses and strengths points of the company, studying of its internal environment. During the analysis, when a strong point is realized, they must be emphasized to the utmost, and when a weak point is realized, the organization must act to control it or, at least, to minimize its effect. This technique is interesting, that means change, which very often contributes to the growth or not, it would be depended on the performance to correspond to the objectives of the organization. Strength Brand name this brand is well know national and international Location- located in city center 4 star hotel- this hotel provides a 4 star service and accommodation Wide range of facilities- Writers Bar, Toddy ´s Bar , fitness studio, SPA and restaurant 23 Business facilities Complimentary WIFI access in all conference rooms, Quadriga interactive TV systems in all rooms provides PPV movies, internet, music. 288 tasteful bedrooms, containing everything the discerning traveller would need, including spacious work desk Dedicated butler service for the meeting rooms Registration Lobby Fully air conditioned A range of audio visual equipment for hire Secreterial services www.gresham-hotels.com/dublin-city-hotels/business_facilities.asp Weaknesses Restaurant 23 remain closest, as the only restaurant available and considering a 4 star hotel, it creates a high impact on customers expectations. High cost product/service- nowadays, customers are more sensible to product/service prices, discontentment has been expressed by customers relating to product/service price to high. Poor employee ´s motivation- employee are unhappy with the management style, consequently will have impact on their organization Technology no updated- it causes a slower service and sometimes misunderstands between employees and customers because of it. Lack of marketing expertise ´s Opportunities New technology arrivals- nowadays there is a need of new technology, it means modernization to make the company more efficient. Marketing department- would be a great opportunity for growth and profit. Restaurant -reopen the restaurant in the hotel. New ways of advertising and promoting (radio, TV,Internet)- would let the people know about their offers and promotions for short and long term. Threats New regulations/tax- there is a threat of more regulations and higher taxes. World economy recession- would affect directly the hospitality economy and consequently the competition becomes higher between competitors. Price wars with competitors-the hospitality ´s competition is very high and price wars may become a huge threat. Strikes- the Gresham Hotel like other companies are minimizing their spending, changing their behavior with employees, consequently would be a threat for this organization. The Swot analysis above may help The Gresham Hotel growth by capitalizing on opportunities using their strengths and eliminating their weaknesses and threats. CONCLUSION This Environment Analysis was based on the Gresham Hotel, overall the company in many aspects has competitive advantage over their competitors. At the end of environment analysis where was scanned internally and externally by Swot, Pest and Porter Five Forces analysis we can understand better the Gresham Hotel ´s position facing to its competitors. Some disadvantages such as no restaurant available, heavy environment between managements and employees are in my opinion huge weak provoking a high impact on their company. The company has a good reputation among their customers and it has resources and vantages to face to its competitors if they capitalize on opportunities using their strength and eliminating their weaknesses and threats it would contribute for company ´s growing. RECOMMENDATIONS I would recommend more investment on marketing resources and also in technologies, which I truly believe they are main keys for company growth. It is essential that there is a good team spirit at work, therefore I believe that the management should reach an agreement between staff and managements interests.

Dubai Is A Very Young Tourist Destination Tourism Essay

Dubai Is A Very Young Tourist Destination Tourism Essay Introduction: Dubai is a very young tourist destination which gained popularity recently. Dubai has proved as a very successful destination and managed its economy after its recent crisis in year 2009. Having exclusive resorts and hotels throughout the city with deserts makes it a memorable destination with cherishing experience it has desserts which make it similar to Las Vegas in America, Dubai was an impossible dream which is now an oasis for fun in a very promising environment. The backbone for the development of Dubai was the investment made by the foreign investors which helped the infrastructure to boom and flourish. These developments were very well supported and promoted by transparent government policies. But it is important to note that though Dubai was one of the first cities to develop tourism its very challenging to sustain it since there are neighbouring destinations as well which are striving hard to gain the popularity among the region. However Dubais development as a destination year after year has been remarkable and impressive. Dubai has been a dessert gem of the Middle East region. Where the tourists can enjoy sunny beaches with the luxury of one of the finest hotels in the world combined with the warmth of Arabian hospitality. Product offer: Dubai is a destination with seven star luxury hotels overlooking the beaches and with superb infrastructure throughout the city. Dubai caters to young tourists and to people who are willing to invest in any kind of business. It serves with excellent tourist amenities and products which are worth investing in. It is one of the seven emirates of UAE where the tourism industry has done exceptionally well in the recent past years. Dubai is one of the most preferred destinations in the terms of its geographic location. Most of the Middle East and subcontinents of India are just few hours away from Dubai and with ease of accessibility. Also it attracts tourists from European countries making it just 5 hours of flight to Dubai. Dubai is known as one of the best places for a short break with wide range of products offering such as hotels and resorts, dining, shopping, partying, sports events and much more. Dubai is also known for its artificial islands namely, Palm Jumeirah, Palm Deira, Palm Jabel Ali and The world. These artificial and unbelieving infrastructures have taken a drastic curve towards the development of tourism industry. Pricing Strategy: Dubai has made its image at an international level and kept the pace with the increasing market demand and needs effectively. Tourism industry is one of the major contributors of the total economy of Dubai. Dubai was at its best in its early 2002 which lasted for 5 to 6 years and faced a global economy crisis in year 2009. However, Dubai is recovering and doing good from last 2 years or so with tremendous growth in retailer business, oil refineries and of course the tourism industry. As said earlier, Dubai saw its boom time during year 2002 and hence it had psychological pricing strategy. However after the economical downfall in year 2009, Dubai is now going through market penetration pricing strategy so as to attract international investors and tourists back to Dubai.(Hsu, Killion, Brown, Gross, Huang, 2008) Also, keeping in mind the visa formalities of Dubai, that is visa on arrival, can be termed as differentiated strategy. In this context, Dubai tries to accommodate more and more numbers of immigrants and which in a way helps the Government of Dubai to generate more revenue through visitors. Service concept: Dubai has emerged as one of the finest places to visit with ample of attractions from heritage sites, exclusive resorts and hotels overlooking the beach to famous landmarks like Burj Al Arab, newly constructed Burj khalifa, the palm, the world, etc. However, Dubai is trying to develop its infrastructure as much as possible and it is coming up with certain developments which will definitely be a benefit for the tourism industry. Future developments which would enhance the service concept of Dubai for tourism industry are as follows: Dubailand Dubai sports city The world Al Maktoum International airport Global village Current key marketing communication strategies: In this world of globalization, countries all around the globe are competing with each other in all aspects. This is where marketing comes into the picture. Today, the importance of marketing has reached to an extreme height where any business or a destination must have a unique marketing strategy to attract tourists or investors and gain their attention. Dubai has also done its part of it so as to make the world aware of what Dubai is all about and what is it offering to the world. Dubai has currently positioned itself in a rejuvenation stage because of the recent economic downfall in year 2009 and hence it is trying its best to penetrate in the market again and it has been doing exceptionally well since past 2 years. Dubai has introduced various promotions and events which has critical role to attract investors from worldwide and sell Dubai as a destination through such events. There are few festivals and events which help Dubai for its strategic marketing which are as follows: Dubai shopping festival Dubai summer surprises Eid in Dubai Also, Dubai introduces sports activity, entertainment, conferences and exhibitions throughout the year. This breathtaking festivals and events attract people from around 200 countries throughout the world. People visiting Dubai for such events obviously experience something unique and this in a way is personal selling for the destination through its tourists. On the other hand, in this world of modern technology, Dubai, like other countries have introduced an official website named Definitely Dubai which makes it easier for an individual to explore Dubai at one stop and go. Hence, Dubai has various means through which they market their destination and they are as follows: Advertisement Personal selling Public relations Main target market: Dubai offers ample of attractions and a place which attracts all sorts of target market from different aspects of market segmentation. Following are the main target market for Dubai: Business travellers: Dubai is a hub for investors and lately more and more number of international investors have turned up to Dubai and invested in some or the other kind of business. Airlines and ship crew: Dubai enjoys its geographic location and remains one of the major points of halt for all the flights flying from one part to the other part of the world. Hence, accommodating maximum number of airlines and ship crews. Expatriates: As said earlier, Dubai has more than 80% of expatriates which means only less than 20% of UAE nationals resides in Dubai. Honeymooners: Having had unique destinations with luxurious resorts and hotels, honeymooners are the best target market for the hotels. Hotels like Burj Al Arab and Atlantis are one of the best hotels to stay in for the honeymooners. Leisure travellers: Leisure travellers have lots more to explore Dubai in terms of shopping, activities, sports, entertainment, natural reserves, beaches and parks. High end travellers may enjoy their stay in any 5 star luxury hotels and make their stay a memorable experience. Main challenges faced: Main challenge for Dubai was to cope up with the global economic crises which had a huge impact on the infrastructure development as well as the tourism industry. Most of the developments or projects were cancelled or put on hold. Also the political instability in the Middle East region raised an alarm for all the tourists visiting this region ultimately slowing down the flow of visitors to Dubai. However, after the economic crises in year 2009, Dubai has made tremendous come back and it is now coping up with the pace of the market with tourism industry booming at a very high rate. Environmental analysis: Environmental analysis is nothing but an evaluation of the possible impacts of external environment or forces on the existing strategies or growth of the business or organization. Dubai as a destination would definitely like to provide each and every visitor a memorable and cheerful experience. Hence, government of UAE is responsible for the betterment and safety of its cities and UAE itself as a country. Dubai is situated on the emirates northern coastline. Dubai shares its border with Abu Dhabi in the south, Sharjah in the northeast and Oman in the south east (www.definitelydubai.com). Having such competitive environment, environmental analysis will help Dubai identify its current position in the market and possible strengths and weaknesses. (Hsu, Killion, Brown, Gross, Huang, 2008) Environmental analysis will basically include macro environmental scanning. Macro environment consists of political, economical, socio-cultural, technological, ecological and legal factors for Dubai as a destination. Marketing Information system: Marketing information system (MIS) is all about gathering and storing of data and evaluating them so as to meet the goals and objectives of any organization and for its development. Information could be in various forms, for example, number of tourist, number of hotels, technology development, businesses, revenue earned, etc can be collected. This information is collected by the Department of tourism and commerce marketing, Government of Dubai Dubai is one of the growing cities in the UAE. As a destination, it attracts visitors through various means like real estate, travel packages, online auctions, exports, nightclubs, multi-level marketing, job agencies for skilled labours, franchise business, etc. These factors somehow attract people from worldwide as a tourist or a visitor. This, in a form adds up to the revenue earned by the government in terms of tourism and development. Marketing information system gathers and stores data in the form of statistics and it is up to date with the department of tourism and commerce marketing, Dubai. This will certainly help Dubai to form its strategy for its continuous and rapid growth in the market. There are certain benefits of having marketing information system which are as follows: It helps to identify and recognize current market trends Helps in marketing planning and controlling Helps with lots of information which is systematically and properly designed Helps in making right decision at the right time with the facts and information readily available It also helps in environmental scanning. Hence, it is always worth having MIS in any kind of business or a destination to evaluate its current position in the market and cope up with new market trends. Environmental scanning: Environmental scanning helps in understanding the context for the preferred future. Environmental scanning refers to macro environment which considers political, economical, socio cultural, ecological, technological and legal factors. It also comprises of industries, companies, clients and competitors. These factors influence the business, industry or a market as a whole. Environmental scanning is a process of identifying the happenings in and around the business or a destination. Dubai is a unique destination with infinite opportunities. Hence, environmental scanning will help the destination to survive in the market by identifying the opportunities and threat to its market. In this world of globalisation, there is a need to do proper analysis of the surroundings so as to maintain the pace with the world and form a strategy accordingly. The procedure for environmental scanning will be done at international level. Dubai has been growing rapidly since past few years and hence the government of Dubai or the tourism department needs to be up to date with the happenings in and around Dubai. PESTLE analysis: Pestle analysis will broadly focus on the political, economical, socio-cultural, technological, ecological and legal aspects of it. This will help Dubai as a destination to plan its strategies for the future development and attract more number of tourists. PESTLE will also help the government of Dubai to know its competitors and the potential threats to its market. (Hsu, Killion, Brown, Gross, Huang, 2008). Political: Dubai is one of the 7 emirates of UAE and unlike other neighbouring countries it has a stable political history. In the recent years, it has sufficiently developed dynamic legal and regulatory framework. Dubai government and the department of tourism and commerce marketing have contributed a lot in the development of Dubai as tourism destination. However, there are certain impacts of political and legal factors on the destination. One of the major factors that attract tourists from around the world to Dubai is the entry formalities. The UAE authorities have made it very straightforward for the visitors of the Dubai by introducing a visa on arrival system. Here the tourists do not require prior visa to enter UAE airport, however this facility is only applicable to 39 countries GCC nationals. Hence, this formality is a big plus point for Dubai to attract tourists from all around the world. Government of Dubai has given good preference to the people who are interested in doing a business. It has also received recognition for its efforts in creating business opportunities. It has been a good outcome overall and the government of Dubai is still looking forward to bring in new expensive facilities. Foreigners have the right to have the ownership of up to 49% for the businesses that are established in UAE and up to 100% for the professional businesses (DTCM, 2011a). The government is also looking forward to improve its foreign relations which will certainly add up to the tourism industry in some or the other way. C:UsersHemalDesktop3c6e5d0499db540c0bff2b975f7fdbc0_LARGE.png Macro environment (PESTLE) Economical: Over the past recent years, Dubai has made a drastic change in its economy by becoming a major hub for the business and investors. Having had a strategic location it serves as a biggest re-exporting centre in the middle-east. Activities such as trade, tourism, transport, businesses, etc has made a huge contribution to the economy of Dubai. However, the major sector which contributes to the economy is crude oil (Govers Go, 2005, p. 77). Dubais gross economy was US $92.11 billion in year 2011. Where in the tourism industry of Dubai made 11% of the total economy. It has been seen that the total revenue generated by the tourism industry was up by 20% in the year 2011 as compared to 2010. Tourism industry made 15,965,011 in year 2011 while in 2010 it was 13,272,330. Dubais trade surplus has also been increased over the years, growing from $18 billion in 2007 to $31 in 2011. This indicates the strength of the export sector of economy. The hospitality industry is expecting a real boom in its mere future that is by year 2015. Targeting around 100,000 rooms for over 15 million visitors. On the other hand, Dubais foreign debt was estimated at approximately US $100. Having looked at all the facts and figures over the past recent years, there seems to be no economical problem in Dubai. In fact, the tourism industry will be one of the major contributors to the Dubais annual economy. Hence, there should be no worries for Dubai as a destination for the international tourists. Social: Social factors comprises of customs, social class, religion, culture and demographic variables such as age, gender, income and education level. (Hsu, Killion, Brown, Gross, Huang, 2008) According to ( DTCM, 2011a) Dubai has a population of 2,065,636 which consists more than 80% of expatriates population. Male : Female ratio is 2.2 : 1 It has very low or no crime rate record Eating of pork is a taboo in UAE National language of UAE is Arabic Dubai follows Islamic religion, however practice of all religions is allowed in Dubai. Dubai is doing well in terms of education; it has only 7% of illiteracy. Dubai is one of the fastest growing cities in the world and the average employment age is from 19 65 and which is expected to grow by 120% by 2016. Hence, this will definitely decrease the illiteracy rate of Dubai. Also, due to friendly nature of Dubai it has made a remarkable growth in the trading business and will continue to attract more and more investors in future. Technological: Technological factor is now one of the important aspects for any destination in the world of globalisation. Dubai has invested hugely in technology and infrastructures in last 20 years or so. It has got ample amount of attractions where the tourists can look forward to and make their visit to Dubai a memorable experience. Dubai has one major international airport, 2 seaports, specialised free zones, several industrial areas, etc. Dubai has 387 number of operating hotels (Figure 1.1) and 53,828 number of available rooms by the end of year 2011, (DTCM, 2011a). Dubai has worlds 4th tallest hotel named Burj Al Arab, standing 321 meters tall with around 70 floors. Recently established worlds tallest building named Burj Khalifa is 828 meters long in height and more than 160 stories. It holds the following records at international level: Tallest building in the world Highest numbers of stories in the world Tallest service elevators in the world Elevators with the longest travelling distance Tallest free standing building in the world Figure 1.1 C:UsersHemalDesktop1.png Dubai has recently introduced to technologies which are useful for the people travelling throughout the city. Installation of automatic fare system, route display, destination display system, electronic taximeters and complete management systems has made easy for the tourists to travel without any hesitation or trouble. Dubai government also introduced One Stop Information Centre (OSIC) where an individual can stop over and browse for all the information about Dubai in one go. Moreover, Dubai has done significantly well in its technology and infrastructure department so as to attract more and more number of tourists as well as investors with long lasting experience. Ecological: Dubai enjoys with undoubtedly one of the best locations on the planet earth. Having had exceptionally well looking beaches throughout the coast, Dubai has many more things to look which is artificial. Dubai has more than 3 artificial islands, namely, Palm Jebel Ali, Palm Jumeirah, Palm Deira and The world (which appears as a world map) from north to the south. Dubai has been voted with the cleanest water with Abu Dhabi and Muscat. Also, certain UAE cities like Dubai, Abu Dhabi and Sharjah have been rated the best cities to live, (Emirates news, 2012). Legal: UAEs seven emirates have their own government with proper municipality and authorities. There are laws where each and every individual must follow and it has been noticed that in a recent few years expatriates have failed to do it (Emirates News, 2012). There are few laws you should never break, for example: Clothing for womens should be conservative, no transparent clothing are allowed where as mens should cover their chest. There are few customs law where an individual cannot bring certain materials and are banned in UAE. For example, pornographic materials, drugs and anti Islamic materials. Consumption of alcohol is banned in public places but can be consumed in restaurants and bar and in hotels. Drink and driving is a big crime and anybody found guilty will be jailed. Procedure for environmental scanning: Relevant areas for scanning Medium Responsibility of Reporting to Time Competitors Tourists Hotels, DTCM, Government of Dubai Internet website of DTCM Annually Investors Hotels, business or organizations DTCM or Government of Dubai Weekly Hotels and resorts Managers of the hotel, frontline staff Stakeholders, General manager, Head of the department Daily Newspapers Hotels, businesses, entrepreneurs Journalists, Newspaper office, media Daily Customers Hotels and resorts Staff of the hotels Managers, Head of the department Daily Internet Staff and managers of hotels and resorts DTCM, government of Dubai Weekly Tourist Staff and managers of hotel DTCM, Government of Dubai Daily Economical GDP per capita Hotels, Businesses, entrepreneurs Government of Dubai Annually Revenue Hotels, entrepreneurs, investors DTCM, Government of Dubai Annually Currency exchange rates Banks, hotels Government of Dubai Daily Legal Minimum wage law Government of Dubai Human resources department Monthly Hospitality magazines/ Newspaper Hotels and businesses, entrepreneurs Media, Government of Dubai, Magazines and newspaper office Monthly Technological Infrastructure/ Technology Government of Dubai, Tourists, Locals Daily Situation analysis: Dubai has been exploring significantly in all aspects so as to attract more and more number of visitors in recent few years. However it has some strengths, weaknesses, opportunities and threats. Strength and weaknesses are internal whereas opportunities and threats are external (Hsu, Killion, Brown, Gross, Huang, 2008). Strengths: Oil companies, booming economy, politically neutral, unique beauty and hotels all around Dubai, safe and clean environment. Weaknesses: Negative image of the Middle East, lack of natural resources, only around 20% of UAE nationality population. Opportunities: Job opportunities for immigrants, increase in oil prices, increase in foreign investors, and development of MICE. Threats: Strong competitors are within the nation for example, Abu Dhabi, Sharjah and Qatar also international competitors such as Singapore and Hong Kong, limited media coverage. Hence, depending on current situation analysis Dubai is going through a booming phase of economy even after an economic downfall in year 2009. Identified are certain strengths and weaknesses with some opportunities and minimal threats where in Dubai can grow drastically as a tourism destination in its mere future. The economy from hotel industry as said earlier and in figure 1.1 shows an impressive growth of 20% in year 2011 as compared to year 2010. Certain factors that will bring in more international investors and tourists are new developments in infrastructure and technology. Dubai has emerged as one of the rapid growing cities and that too in a quick time span and hence it can be concluded that Dubai is becoming more popular internationally and also a best place to live in with extra ordinary attractions. Target market analysis: One of the major essences of marketing is customer oriented. Target marketing is the process of identifying and focusing marketing activities to those customers whose wants and needs can be satisfied by you the best. By target market process you have the potential to convert these customers as your guests of future providing you with hard cash and investments. An effective target marketing analysis will help you to arrange your resources for the market which would provide high return on marketing investments. Hence target market analysis is a very important and crucial part in the development and sustainability of any destination. It is important to note that target market analysis is always an ongoing process, it has to be done in a periodically. Dubai is already a developed destination in the Middle East region and has the competitive edge of being the first-mover over years. Dubai was very well successful to make it on the top of the worlds tourism destination map. The hotel market in Dubai has grown significantly over years which were backed up by infrastructure developments and huge amount of domestic and international investors. However with the beginning of the economic crisis emerging globally it was very natural that it would hit the major market source. Due to the unwelcomed situation grasping the region for quite a while Dubai not only needs but also was forced to rearrange the procedures and strategies of the hotel industry in the city which was suffering from a downfall in the occupancy rates. Dubais Department of Tourism and Commerce Marketing (DTCM, 2011b) have been trying very hard to position Dubai as not only a top tourist destination but also their aim is to develop it as a commercial hub. While conducting target marketing analysis it is important to conduct a competitive analysis with other destinations in the region. This comparison must include factors which attract customers than the competitors it might include climate, scenery, infrastructure etc. Market Segmentation: A market segment is a process of identifying potential customers by one or more characteristics. This is done to better understand the customer needs .Dubai as a destination has classified its customers on the basic of two categories as geographic and psychographic. Geographic segmentation: In geographic segmentation the market is divided into several geographical borders according to region, population, city size and climate. This is done to concentrate on particular consumer base since consumer behaviour varies across geographic territories. Hence it is important to consider geographic factors to target and attract the market specifically. Top 5 source market for Dubai The above pie chart describes the number of visitors on the basis of geographic area and the top source markets for Dubai. From the pie chart it is prominent that Dubai enjoys a high number of visitors from the South Asia region. It also has many visitors from AGCC region which is Arab Gulf country council .AGCC includes 6 countries which are Bahrain, Kuwait, Qatar, Oman, Saudi Arabia, and the United Arab Emirates. The least amount of visitors was from CIS which is common wealth of Independent States. South Asia is one of the most important segments for Dubai, since Asia has the largest piece of share Dubai has a very good opportunity to take over this target market and spread its roots even deeper. The above data is about the visitors coming to Dubai however it is also important to keep a track of the spending power of the source market (DTCM, 2011a). C:UsersFavYAppDataRoamingTencentUsers473793741QQWinTempRichOleXGNK{GK`}3}J][6L7$XUTRG.jpg According to the data above it is prominent that the tourist from the United Kingdom, United States and Saudi Arabia are by far the biggest spending geographic source markets in Dubai for their accommodation which accumulates to $124.9 millon, $82.1 million, and $70.5 million. This is equal to 63.2 percent of the entire category. Among the high spending countries that spend $10 million or more annually, Japan, Italy and France experienced negative growth of 16.6 percent, 7.3 percent and 1.2 percent respectively. However if we take an average spending on the accommodation sector the high spending countries are Russia ($683.54), Switzerland ($629.81) and Saudi Arabia ($551.40). The entire figures are retrieved from (DTCM, 2011a). Pshychographic segmentation: Pshychographic segmentation is a process or tool to group the people according to their activities, interests, lifestyle and opinion. Dubai is a very vibrant city hence it is very important to classify visitors based on their activities to better understand their needs and to develop the infrastructure demand. Henceforth the visitors visiting Dubai has been classified into the following categories:- Pshychographic Segments Characteristics Business Visitors Stay upto 5 days Have visited Dubai on a regular basis Make their own bookings rather than tour operators Look for safety, climate and value for money Airline and Ship Crew Stay upto one to three days Have visited Dubai before and travel regularly Have corporate arrangements for accommodation with the hotels. Stay in 2 star to 4 star hotels and some serviced apartments. Leisure Visitors Stay for 4 to 10 days Are visiting Dubai for the first time Make their own arrangements Prefer to stay at 5 star hotels while minor percent stay with friends and family Cruise Passengers Stay for two to three days Mostly visiting Dubai for the first time Accommodation is usually a part of the cruise package Visit neighbouring destinations like Oman, Bahrain and Egypt. Conference Visitors Stay for eight to fourteen days Are visiting Dubai on regular intervals Make their own arrangements Mostly stay at 5 or 4 star hotels Use Taxi too much as mode of transportation Working Expatriates Stay for more than a year Are usually visiting Dubai for the first time Have arrangements for their accommodation but not in hotels Contribute to the Culture and economy. The above diagram shows the percentage of physcographic segments in Dubai from all the visitors arriving to Dubai. It is important to note that overall, passenger traffic at Dubai International Airport the worlds fourth busiest airport rose 15 percent in 2010 as the global economy recovered. It was up 8.9 percent in the first half of 2011 despite high fuel costs and increased economic uncertainty in Europe and the US. Hotels in the UAE trade and tourism hub Dubai, known for the worlds tallest tower, reported a modest occupancy increase of 0.7 percent to 69.9 percent in May from the previous year. Potential markets profiles: From the facts and figures about the visitors coming to Dubai we can identify and describe the potential target markets for Dubai. After analysis of the data we have identified 3 major new markets for Dubai (DTCM, 2011a). The details of those nations are stated as follows China: In 2010 the visitors from china were found spending more in the country almost 155.3 percent more than they spent in 2009, according to visavue data. The major growth category in some of the segments included quick service restaurant category which inclined to a 361. Percent jump contributing to 31,519 spent in 2010.one of the other segment which was a growth was departmental store spending which went up by 210.8 Percent to $25 million. C:UsersFavYDesktopUntitled.jpg

The Afro-Cuban Struggle for Equality :: Race Racial History Historical Cuba Essays

The Afro-Cuban Struggle for Equality I. Introduction: The legacy of slavery and the legacy of systematic racial discrimination imposed on Afro-Cubans are grim realities that are imbedded in Cuban societal and cultural fibers. Despite the abolition of slavery in 1886 and its gaining of independence in 1902 Cuban society, politics, and ideology have been haunted with the specter of the ‘race issue.’ According to Aline Helg, "the myth of Cuban racial equality has proved remarkably enduring, even since the revolution of 1959" (p. 247). Thus, in order to comprehend the current political and social conditions in Cuba as well as the conditions that led to the revolution in 1959 one must examine the afro-Cuban struggle for equality that emerged at the turn of the 20th century. II. The Afro-Cuban Struggle for Equality (1886-1912): Jose Marti, in his idealistic pursuit for a free Cuba, envisioned a revolution that would not only allow Cubans to gain their independence from Spain, but also a revolution that would revitalize and redefine the Cuban social structures. This sentiment was indeed shared by the many Afro-Cubans who joined the ranks of the Liberation Army en masse in order to rebel against Spanish racism and inequality. In fact, as Helg states, "although few orientales were able to leave written testimony of their motivation to join the insurgency, their goal was probably not only independence from Spain but also the creation of a new society in which they would fully participate" (p. 57). Besides the Afro-Cuban motivations of ceasing racism and inequality were the motivations of members from other factions of society such as the landless peasants who desired land, the popular cabecillas who strove for political authority, and the orientales who fought to gain control of their regions destin y. This war for independence had the potential to become a social revolution, a revolution that would ultimately seek to alter the status quo of Spanish colonial order with its strict social and racial hierarchy. However, this social revolution never truly came into fruition for the many Afro-Cubans who fought and died en masse. Even though the Liberation Army seemed to consist of members of all classes and races, there ensued a systematic repression of Afro-Cubans.

George Orwells 1984 Essay -- George Orwell 1984 Nineteen Eighty-Four

George Orwell's 1984   Ã‚  Ã‚  Ã‚  Ã‚  War is Peace. Freedom is slavery. Ignorance is strength. These are the beliefs that the citizens of Oceania, in the novel titled 1984, written by George Orwell, live by. In this novel, Oceania, one of the three remaining world super powers, is a totalitarian, a society headed by 'Big Brother' and his regime, known as the ministries of Truth, Love, and Peace. A totalitarian government is defined as a government characterized by a political authority which exercises absolute and centralized control, and in which the state regulates every realm of life. This is the type of world that the citizens of Oceania must live in, ruled by fear and under force every day. The names of the different ministries for example, are quite ironic because the are actually the exact opposite of what they profess to be, the Ministry of Love torturing members of the party and so on. Historically, no such type of totalitarian society has ever been actually achieved. In the past, even though fascist and communist states have risen up and tried to achieve such a world, there has never been enough technology or a means by which a government could truly regulate every aspect of life, and thus there has been failure in every attempt at creating a truly totalitarian society. However, in this modern day, new technologies of every kind have made the possibility of such a society to arise a pending reality. Through things such as censorship of the media, new advances in spy technology, and the disintegration of the family in our world today, the world described by Orwell seems ever more a possibility. There are factors that exist in this book that pertain not only to the totalitarian regime of 1984, but apply directly to the democratic republic society in which United States citizens live today.   Ã‚  Ã‚  Ã‚  Ã‚  To begin with, the ability of governments to censor media in the world today is a primary factor in the ability of a totalitarian regime to arise. In the society of Oceania, all of the citizens? thoughts and beliefs are fed to them directly from the government. All of the information about production figures, current wars, and other current events all are filtered and approved by the government. The people do not hear or know anything that the government does not want them to know. In addition, the citizens of Oceania take what they hear as absolute truth, never ... ... Party members devalued it in Oceania. Although there do remain many strong family units throughout the world today, the increasing rate at which family units are disintegrating, democratic society or not, could aid in giving rise to a totalitarian power.   Ã‚  Ã‚  Ã‚  Ã‚  In sum, the possibility of a totalitarian regime, like the one of Big Brother in 1984, seems more possible today than it ever has before. Many factors add to the possibility of such a thing happening, such as the censorship of media, new technology, and the disintegration of the family unit. These factors abound in every society today, regardless of being a democracy. The United States in particular, regardless of being one of the strongest powers in the world and a democratic republic, is not immune to these problems that would give rise to a totalitarian government. In the end, to prevent a totalitarian government from arising, it all comes down to the voice of the people, and that they need to be strong, and not let the government take over the powers that are rightfully theirs BIBLIOGRAPHY 1)  Ã‚  Ã‚  Ã‚  Ã‚  Orwell, George. 1984. Harcourt Brace Javonovich, Inc., 1949. 2)  Ã‚  Ã‚  Ã‚  Ã‚  www.wordreference.com/definition/totalitarian.

Health Care Careers Diagram and Summary Essay

What is a Physical Therapist do? Each of us has an important role in health care field whether a Pharmacist, Technician, Lab Scientist, Therapist, Nurses, Doctors, and other health care professionals. They have one purpose to provide the best quality of care to the patients with compassionate and respect. They are guided by the rules and guidelines set up by the state and federal government to maintain proper standards and update the techniques concerning healthcare delivery. Career Description. Physical therapists sometimes referred to as PTs, help people who have injuries or illnesses improve their movement and manage their pain (Occupational Outlook Handbook, 2012). PT plays an important role in rehabilitation and gives treatment to the patients with chronic conditions or injuries. They diagnose the patients’ dysfunctional movements by watching them walk, stand, balance, coordination, strength, range of motion and many more. Physical therapists work as part of a healthcare team, overseeing the work of physical therapist assistants and aides and consulting with physicians and surgeons and other specialists (Occupational Outlook Handbook, 2012). They work in wellness-programs to encourage everyone for more active lifestyles. They also establish appropriate plan of care, depending on the patients condition whether it is a neurological case, orthopedic case, sports injury, pediatrics, geriatrics, sports, and others. Services Provided. Physical therapist services are wide range from acute care hospital, sub-acute care, skilled nursing facility, home health, and outpatient care. Their work varies with the type of patients they serve. Orthopedic/Musculoskeletal Rehabilitation is one of the services they provided, whereas they focus on all types of musculoskeletal conditions of the entire spine and extremities. Another one is Vestibular Rehabilitation, which is more on balance, dizziness, motion sensitivity, and vertigo rehab. Workforce roles within the services and products. The rehabilitation team is composed of a physical therapist, physical therapist assistant and rehabilitation aide. Usually physical therapist is the head of the team with at least a bachelors, doctorate, or masters’ degree in physical therapy. They do the initial evaluations and assessment of the patient upon admission. They also establish the care plan (long-term goals and short-term, as well as set up the treatment guidelines and parameters. The PTA’s job is to carry out the treatment following the plan care set by the therapist, unless the treatment requires a specialization by a PT for example, manual mobilization, myofascial release techniques, and many more. The rehab aide’s job is to help maintain the rehab facility or gym. They could also assist in treatments with direct supervision by PT. They could also help by doing aftercare after the PT or PTA works with the patient, or do desk jobs like scheduling patients, whereas no degree or license is required to work as a rehab aide. Impact of Physical therapist on the health care organizations. The therapist importance and influence on the health care system is very crucial, by doing therapy they help and guide the patients to return on their prior level of function and achieve their max potential. They also help prevent re-injury because of poor management of the healing process, by setting up the right exercises, depending on the patients level, stage of healing, and comorbidities that comes with the patient. Therapist also help by giving an alternative form of disease healing and pain management, for example a patient who has arthritic pain on B knees that has been dependent on strong pain medicine. Therapy can use physical agents and modalities, like heat, cold, ultrasound, and right amount of exercises to engage week muscles and promote improved mobility. Conclusion Health care providers have different roles in health care industry. Each of them has a special purpose on how to give a better treatment, care, and diagnosis to the patients. Through proper education and training, they will be able to provide what the patients needs. Health care professionals have one goal, which is to make the patient better and help them live a quality and healthy life. Appendix A: Figure 1 – Diagram of Physical Therapist roles and functions in the health care community. Figure 1 describe as the role of MD, PT, PTA, and rehab aide with regard to patient care. First the referring MD makes the prescription for the patient to be admitted to physical therapy. The physical therapist checks the prescription initiate evaluation, assessment, and establish plan of care. The PT could proceed with the treatment himself or pass to the PTA. The PTA’s job is to initiate the treatment program following the goals and treatment parameters set up by the PT. Rehab aide assist the PT or PTA during treatment and helps with scheduling patient visits as well as monitor insurance coverage for the patient. References Bureau of Labor Statistics. (2012, April 6). What Physical Therapists Do. Retrieved from http://www.bls.gov/ooh/Healthcare/Physical-therapists.htm#tab-2 PT1. (2013). Physical Therapy One. Retrieved from http://www.physicaltherapyone.net/services

Smart Kids

Will you ever find a star quarterback on the high school debate team, Chess Club, or any other academic team that would place him as a nerd? According to Grant Penrod and his essay Anti-Intellectualism: Why We Hate Smart Kids this would probably not happen (Bullock,691). You can be a jock, but you can’t be a â€Å"nerd† at the same time. The winning football team always goes down in history, but the winning academic teams are never remembered. Thinking back to high school you can see billboards of the football team winning state, but not for the state brain-bowl winners.Social destruction is possible for those who show too much intelligence. â€Å"Geek,† â€Å"Nerd,† or â€Å"High Achiever† no matter the name given; they are doomed for destruction in the social world. The intellectual student bears a mark on him/her for social pitfall especially in high school. Sometimes this may happen in the early elementary years. They are usually targeted on web sites and blogs; left out of social events. Take the blog excerpt from Talking-Cock. com â€Å"Man how I hate nerds†¦. if I ever had a tommygun with me†¦I would most probably blow each one of their heads off. (Bullock,691) There are other websites that talk about test score postings, and don’t these people referencing nerds and geeks have a life. This miss conception is partly due to the un-intelligent thinking that all smart people do is study. Failing to realize that the intelligent people are the ones that help move the world along; this miss conception it actually leaves the un-intelligent out. The media places celebrities and other public figures without a strong education in the limelight, which is harmful to our youth’s minds.This type of high regards for someone lacking good education, further promotes the way society treats those that are educated. If you take a young high school student who has some athletic ability chances of him/her pursuing the highest academic achievements are less than them going after that athletic win. A choir student may go for the Nashville break instead of pursuing a degree in school. Displaying celebrities’ lives and their income only encourages young minds to seek other ways of living without getting educated.A website that demonstrates this is Angelfire. com it promotes famous high school dropouts like Christian Aguilera, Kid Rock, L. L. Cool J and Sammy Sosa. (Bullock,693) Some people have no regards for the intelligence that lead them to where we are in society today. People would rather choose to be rich than to have some means of keeping their wealth. Ignoring that intelligent people are the ones that helped make the progress of the world, and because they are forgotten this is why many individuals do not finish their education.The anti-intelligent want to blame the media, but in all reality it is the common everyday person who is to blame for ostracizing the intelligent. The following is a poem that was written and appeared on TeenMag. com and illustrates the feelings of a nerd that has been out casted. My loud and bitter screams aren’t being heard No one is there to hear them or to care They do not come cuz I’m a nerd Dealing with this pain is a lot to bear. (Casey F. )Society as a whole needs to take a step back and realize who got us to where we are today; how we got to where we are today. Intelligent people need to be given the due credit for their works in society and not shunned away. Grant Penrod’s Essay Anti-Intellectualism Why We Hate Smart the Kids is very clear on the devastating social destruction of those that are smart. Works Cited Bullock, Richard, and Maureen Daly Goggin. The Norton Field Guide To Writing. New York: W. W. Norton & Company, 2010.